Adopting new technologies: the solution to a demanding market

Access to technological innovation should not be a topic of interest reserved only for large companies with massive revenues.

Business technology is accessible and should be adopted not only by any company that wants to be part of the technological change that surrounds us, but by all those that want to grow, make a difference, and offer a better experience to their customers.

Today's consumers have so many options to choose from that they're not satisfied and always expect more. This has resulted in a very demanding market, demanding technological solutions that accelerate processes and deliver effective results in a timely manner.

Thus, the adoption of new technologies brings many advantages to companies that dare to implement them.

The main benefits can be seen in their financial statements. “Digitally mature” companies generate 9 percent more revenue from existing assets than their industry competitors, according to a study conducted by the MIT Center for Digital Business. Not only that, they were also found to outperform their peers in terms of profitability by up to 26 percent.

Companies don't need to make major changes or investments to achieve these results. Part of the technological solutions that today's rapidly changing business market demands is for organizations to rely on cloud software to support their operations.

In this sense, applications such as ERP and CRM are dynamic and intelligent solutions, adaptable to the needs of companies.

Why is the adoption of this type of solution key to the development of today's companies?

ERP and CRM systems allow companies to optimize their processes, more easily access all the information generated by the business, detect problems, and even solve them before they arise.

Furthermore, ERPs have established themselves in highly competitive markets as an effective and affordable business management alternative. And, when working alongside CRM , they become a great way to increase productivity.

In the end, the biggest beneficiaries are the customers, who are the other key factor in business growth. Looking at this from a service and customer service perspective:

• When one of your current clients reaches out to you, they don't expect an explanation; they expect a solution to their question or concern, and in the shortest possible time.

• When a potential client seeks you out as an option, they don't expect an explanation; they expect a solution to their problem.

• When we say that today's market demands the adoption of new technologies, we mean that your business strategy may be outdated and, therefore, out of step with current standards.

More and more companies are realizing that offering the best customer experience begins with more efficient internal processes. This is demonstrated by data from a study conducted by the consulting firm Accenture, in which 63 percent of participating companies reported having plans to improve their customers' online experience.

The solution is in the cloud

Achieving better process results requires a tool that matches your business's growth potential. With a cloud-based ERP, you don't lose any of the benefits its functionality provides.

A cloud solution is capable of managing all of a company's processes, from accounting, finance, purchasing, sales, customer service, inventory management, human resources, and even production.

Another great advantage is that you can access your business information in real time, which facilitates decision-making processes, as they can be based on real data.

The trend toward cloud technology in the business market is inevitable and its growth is increasing. Its advantages include:

• Portability and accessibility: data can be accessed from anywhere.

• Connectivity and integration: Improves data integration by connecting more easily with other systems.

• Lower investment: implementation and ongoing maintenance costs typically required by on-premises software are reduced.

Having this type of solution in your company will allow you to respond to the demands of today's market.

If you can't meet consumer expectations in this competitive, demanding, and fast-paced business environment, they won't wait until you find a way to do so; they'll simply look for an option in the market that provides the benefits they need and are willing to pay for.

Today, part of achieving digital transformation in companies lies in creating a culture that embraces the importance of innovation; in the ability to invest in new technologies; and in bringing these goals to life and being part of the change in the business world.

Oracle NetSuite is the only cloud-based system that combines ERP (Enterprise Resource Planning), CRM (Customer Relationship Management), eCommerce (Electronic Commerce), and BI (Business Intelligence) into a single, integrated platform, enabling you to automate key business functions—from sales, marketing, and service to inventory, fulfillment, purchasing, finance, and more.

At Tekiio , we are dedicated to implementing Oracle NetSuite, achieving successful digital transformation for our clients. We offer a comprehensive portfolio of services that includes consulting, localization, development, training, and support.